Peter Alexander: Sleepwear Empire & Journalist’s Career Moves

It’s not every day that one name belongs to two entirely different people making headlines in separate industries. Peter Alexander is both the founder of Australia’s most recognizable sleepwear brand, a business that began in his mother’s dining room in 1987, and an NBC News correspondent stepping away from Saturday TODAY in 2025. This article separates the brand from the journalist and unpacks what’s next for both.

Founded: 1987 ·
Owner: Premier Investments ·
Headquarters: Sydney, Australia ·
Product Category: Sleepwear, loungewear, giftware

Six key facts cut through the name confusion: the brand’s origin, ownership, and reach versus the journalist’s background, family, and career status.

Who owns Peter Alexander now?

What is Premier Investments?

• Premier Investments is the publicly listed parent company that owns the Peter Alexander brand through its specialty retail division. The brand was acquired by Just Group (a Premier Investments subsidiary) in 2000 (Premier Retail – the publicly listed parent company’s official history).
• In 2025, an internal restructure separated Peter Alexander and Smiggle from the rest of Just Group (Premier Retail).

How did Peter Alexander brand start?

• Founder Peter Alexander started the business from his mother’s dining room table after spotting a gap for comfortable women’s pyjamas that weren’t matronly (Peter Alexander – the brand’s official story page).
• A cancelled order for 2,000 pairs of pyjamas became a turning point; soon after a mail‑order ad in a women’s magazine generated 6,000 orders (Peter Alexander official site).

The implication: corporate ownership shields the brand from the founder’s personal choices, while the journalist’s career moves depend solely on network decisions.

Where are Peter Alexander products made?

Are Peter Alexander pyjamas made in Australia?

• Peter Alexander products are manufactured in various countries, primarily in Asia, though the brand does not publicly list specific factories (Peter Alexander official site – sustainability page).
• The brand emphasises sustainable production practices through its “A Sustainable Future” program (Peter Alexander official site).

What materials are used in Peter Alexander sleepwear?

• The brand uses cotton, modal, and a range of soft fabrics across its sleepwear and loungewear lines (Peter Alexander official site).
• Specific care instructions are included with each garment; the brand recommends gentle washing to extend product life.

The catch: shoppers who prioritize local manufacturing will need to look elsewhere, as the brand prioritizes affordability and scale over domestic production.

What country is Peter Alexander from?

Is Peter Alexander an Australian brand?

• Yes, Peter Alexander is an Australian brand headquartered in Sydney. The founder, Peter Alexander the fashion designer, was born in South Africa and moved to Melbourne as a child (Wikipedia – Peter Alexander (fashion designer)).
• The brand has over 120 retail stores in Australia and New Zealand and launched in the United Kingdom in 2024 (Premier Retail – official history).

Where was the founder born?

• Peter Alexander the fashion designer was born in South Africa in 1965 and grew up in Melbourne, Australia (Wikipedia – Peter Alexander (fashion designer)).

The implication: the brand is thoroughly Australian in identity, even if its founder’s origins cross borders. For consumers, that means the “Australian” label is a cultural seal, not a manufacturing claim.

Is Peter Alexander going to MS NOW?

Why did Peter Alexander leave Saturday TODAY?

• Peter Alexander, the NBC News correspondent, announced in 2025 that he was signing off from Saturday TODAY after years of weekend anchoring (Wikipedia – Peter Alexander (journalist)).
• The exact reasons for his departure have not been fully detailed in public statements; speculation in media circles points to a desire for a weekday role or a new platform.

What happened with Peter Alexander at NBC?

• He remains an NBC News correspondent and has covered the White House, politics, and major national stories. Reports suggest he may join MSNBC’s “MS NOW” program, but this has not been confirmed (Wikipedia – Peter Alexander (journalist)).

The pattern: network correspondents often use weekend slots as stepping stones; Alexander’s departure signals he’s chasing a bigger platform.

Does Peter Alexander have children?

Where does Peter Alexander live?

• The journalist Peter Alexander lives in the Washington, D.C. area with his family (Wikipedia – Peter Alexander (journalist)).

Where does Peter Alexander’s wife work?

• His wife, Alison Starling, is a news anchor for WJLA, the ABC affiliate in Washington, D.C. (Wikipedia – Peter Alexander (journalist)).
• The couple have children, though the journalist keeps their personal lives relatively private.

Why this matters: for readers searching “Peter Alexander personal life,” the journalist’s family details are publicly recorded but lightly covered. The brand founder’s personal life is even more guarded – the brand biography focuses on his dog Penny (the logo) and his entrepreneurial story.

For shoppers looking for quality sleepwear, Peter Alexander remains a trusted brand with global reach under Premier Investments. For followers of network news, the next move of Peter Alexander the journalist will determine whether he becomes a weekday fixture or continues in a weekend role. The name is the same, but the paths – retail empire and television career – are now diverging. The journalist’s next network decision will determine his weekday presence while the brand’s corporate parent continues expanding into new markets.